History of Marketing

By tyblood88
  • Barter System Begins
    3000 BCE

    Barter System Begins

    The earliest form of marketing through direct exchange of goods. It laid the foundation for trade and value exchange.
  • Medieval Trade Fairs
    1500 BCE

    Medieval Trade Fairs

    Merchants used fairs to promote goods, introducing early branding and product display techniques.
  • Printing Press Revolution
    1400

    Printing Press Revolution

    Gutenberg’s invention enabled mass advertising through printed materials like flyers and newspapers.
  • Industrial Revolution

    Industrial Revolution

    Mass production created a need for product differentiation and advertising in newspapers.
  • Birth of Branding

    Birth of Branding

    Companies like Coca-Cola and Kellogg’s began using logos and slogans to build brand identity.
  • Marketing Mix Introduced

    Marketing Mix Introduced

    Neil Borden formalized the 4 Ps (Product, Price, Place, Promotion), shaping modern marketing strategy.
  • Digital Marketing Emerges

    Digital Marketing Emerges

    The internet transformed marketing with SEO, email campaigns, and e-commerce.
  • Social Media & AI Marketing

    Social Media & AI Marketing

    Platforms like Instagram and TikTok enable real-time engagement; AI powers personalized campaigns.