-
What happened: Air fryer cooking became a massive trend during the pandemic.
Social media used: TikTok, Pinterest, Instagram
How social media was used: Viral cooking videos, tutorials, and "life hacks" encouraged people to buy air fryers and try recipes at home. -
What happened: Certain books saw massive sales thanks to TikTok videos recommending them.
Social media used: TikTok
How social media was used: Creators shared reviews, dramatic readings, and fan reactions, influencing bookstore sales nationwide. -
What happened: People stuck at home during COVID-19 learned to bake sourdough, sparking a national trend.
Social media used: TikTok, Instagram, YouTube
How social media was used: Tutorials, tips, and photos of successes and failures went viral, inspiring millions to bake. -
What happened: Digital art and collectibles exploded in popularity, with some NFTs selling for millions.
Social media used: Twitter/X, Instagram, Discord
How social media was used: Artists shared NFT drops, tutorials, and hype threads; communities rallied around certain collections. -
What happened: A child's enthusiastic video about corn went viral, inspiring memes, remixes, and songs.
Social media used: TikTok, YouTube, Instagram
How social media was used: Users created duets, remixes, and fan content, spreading the video nationally.