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Mass printing of brochures and flyers first became possible in 1450 with the invention of Gutenberg's metal movable type, leading to the materialization of print advertising, -
magazines emerged as a medium with the first being printed in 1741 in Philadelphia, allowing businesses to promote their services with adverts -
Radio advertising began in 1922
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In 1950 marketing grew from posters, billboards and occasional radio and TV adverts. With the growth of television, TV ad revenue began to surpass sales from magazine and radio ads. -
In 1985 print advertising really exploded with newspaper ad revenue reaching an impressive £25 billion! -
the advance of mobile as it became more commonplace to own a mobile device. This then saw the introduction of text advertising, a truly new way of marketing. -
introduction of the internet and emails! In 1994, Phoenix law firm Canter and Seigal advertised their services by posting a message on several thousand newsgroups. Mobile phones gained even more popularity and the internet became a viable tool for commerce, opening doors for an explosion in marketing. -
search evolved with Google and MSN and in 1999 blogging emerged with the launch of blogger.com. By 2006 there were 50 million blogs in existence! In 1998 Google also introduced PageRank, which is the metric Google uses to determine how websites should rank.