Evolution Timeline

By Skylar618
  • 1450

    Gutenberg’s Printing Press

    ~1450s: Gutenberg's Printing Press enables mass-produced flyers, posters, and early ads (e.g., for books).

  • Newspapers ads

    1700s: Newspapers feature classifieds and display ads; early branding emerges (e.g., @Pear's Soap).

  • Radio ads

    1920s: First radio ads broadcast, creating audio branding opportunities.
  • Market segmentation begins

    Market segmentation begins

    1940s: Advertising agencies grow; concept of "market segmentation" begins.
  • TV Advertising

    TV Advertising

    1950s: Rise of TV advertising; focus shifts to emotional branding and unique selling propositions
  • Creative Revolution

    Creative Revolution

    1960s: The "Creative Revolution" emphasizes storytelling and cultural relevance
  • Digital Dawn

    Digital Dawn

    1980s: Direct mail, telemarketing, and early database marketing expand.
  • Search Engines

    Search Engines

    1990s: The Internet booms; first banner ads (1994), email marketing takes off, search engines (like @Yahoo!) emerge.

  • Conclusión

    Advertising evolved from early print ads to radio and TV, emphasizing branding and market segmentation. The digital age brought new channels like the internet, banner ads, and search engines.