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The details of the coupon will include buy one get one free to promote attraction to the store and to give customers benefits and incentives to come to the coffee shop. -
After spending $20 in store or online you get the benefit of being incentivised with 2 50% off coupons that you can use in store or for online orders. This would be great because this would make people want to come and purchase things at my store and by this happening it will create a lot of attraction. -
In the store there will be raffles where you could win multiple prizes. In order to be entered in these competitions with the raffles you need to be a regular customer there and build up points by purchasing drinks to get entered for free. This will improve the image of the restaurant because it will show it is a fun exciting place to be at. -
Traffic Builders that will be implemented will be free cups that you can get to keep from the store that is promoted to bring you back multiple times. This will help with promoting strategy to improve the image of the restaurant. -
Product samples that will be implemented will be giving out free coffee to test out different types of flavors. This will benefit the shop and the customers because it will give them free coffee and our shop would gain great recognition for its image of being very friendly with customers.