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Marketing has been changing through the centuries and has changed with technological, cultural and social developments. This essay will identify the major developments in the history of marketing and how each of them influenced the manner in which corporations related to consumers. A timeline that is interactive has been developed to graphically show these events.
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The printing press that was invented by Johannes Gutenberg changed communication in the sense that it provided the ability to produce a huge number of books and printed materials. This
technology enabled business organizations to disseminate adverts at large scale, which paved the way to print marketing (Smith, 2019). -
Radio soon became a popular channel of reaching mass masses. The use of jingles to advertise products in the form of sponsorship of radio programs also introduced a new era of audio marketing (Williams, 2020). -
On July 1, 1941, Bulova Watch made the first official television commercial in a baseball game broadcast. It became the beginning of visual advertising on TV, increasing the brand power with the help of moving images and sound (Miller, 2017). -
Companies started to employ direct means of communication like telephone and catalogs. Marketers could target prospects individually through telemarketing and direct mail and build customer relations (Anderson, 2016). -
It was during the 1990s that digital marketing came in with a first clickable banner advertisement in 1994. This marked the period of internet advertisement, data gathering, and segmented campaigns (Brown, 2015). -
The introduction of Facebook in 2004 and YouTube in 2005 and Twitter in 2006 provided the marketers with direct access to the global audiences. The marketing tools that allowed two-way interaction and content generated by the users were made possible through social media (Davis, 2019). -
Marketing was turned into a personal experience with the help of big data, artificial intelligence, and smartphones. Consumer behavior could now be tracked in real time and personalized messages could be delivered by the brands (Thompson, 2021). -
The history of marketing can be characterized by a continued adjustment to the changes in technology and the changes in culture. Since the discovery of the printing press to the emergence of digital and data-oriented marketing, marketing has persistently changed to satisfy the consumers and enhance outreach in the business. The knowledge of such milestones will give a good insight into the future of marketing