Pepsico Timeline

By Trenton Neloff

  • Brad's Drink is Invented

    Pharmacist Caleb Bradham creates a soda recipe, he names his cola "Brad's Drink", and begins to sell the syrup at his pharmacy.

  • Pepsi-Cola is Named

    Caleb Bradham's pharmacy becomes famous for his delicious Soda. He renames it to "Pepsi-Cola"

  • Pepsi-Cola Company is Founded

    Caleb Bradham incorporates the Pepsi-Cola Company in North Carolina on this year.

  • The First Pepsi Bottles Are Sold

    Before, Pepsi was only sold as the syrup. Now customers can purchase Pepsi in 6oz bottles.

  • Pepsi-Co Goes Bankrupt

    Following the tumultous effects of the post-WW1 sugar market, Caleb Bradham declares bankruptcy and sells the company to Craven Holding.

  • Pepsi-Co Goes Bankrupt Again

    Craven Holding Company sells the twice brankrupt Pepsi-Cola trademark to Charles Guth, president of renowned candy company Loft Inc.

  • Pepsi-Co Almost Goes Bankrupt Again

    Charles Guth attempts to sell the Pepsi-Cola Company to Coca-Cola, but they decline his offer. Guth moves the company to Long Island, NY and begins experimenting with Pepsi's signature formula..

  • Guth v Loft

    Loft Inc's shareholders sue their own president, Charles Guth, for refusing to sell the syrup and Pepsi trademark to Loft, instead using the profit from the brand for himself. Guth loses the lawsuit and is ousted from the company, and Loft claims (and becomes) PepsiCo.

  • International Pepsi Revolution

    Charles Guth changes the Pepsi Recipe and sells larger 12oz bottles worldwide. Pepsi quickly becomes the second largest soda company, and by 1936, 500 million bottles were sold.

  • Pepsi Conquers The Market

    Pepsi acquires Mountain Dew and creates Diet Pepsi, leading to record sales, and cementing Pepsi-Co as the food conglomerate it would later become.

  • Pepsico Merger Formed

    The Pepsi-Cola Company and famed snack brand Frito-Lay merge, creating snack food conglomerate Pepsico.

  • Tricon Global

    Pepsico continues to conquer the market by purchasing well known restaurant brands such as Taco Bell and Pizza Hut under the spinoff brand "Tricon Global Restaurants", later known as Yum! Brands.