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There will be a buy-one-get-one-free sale for all customers if they use the app and a code that was given to them. This will be posted on all forms of social media, and if you already have the app, there will be a notification reminding you that it’s BOGO. This will make people want to come in and try their coffee, even though there have been bad reviews on the business; the cheaper the things are, the more willing people are to buy things. -
I will give out punch cards to people, and after 10 punches, you get a free drink. I selected this because I think it will draw more people into the store. After all, people will be wanting to come in the use their punch cards, which will give them a free drink. This will show that we want to give back to our customers and give them discounts for just being a loyal customer -
If you download the app and create an account, you can get a free coffee of any size. This will cause more customers to want to download the app, and over time, they will continue to want to use the app and earn points, which could get you more free drinks. -
Any college or high school student can get 50% any drink with a food purchase, since our target market is younger people (especially students), this will make them want to come in before school in the morning. This will show that we want to give back to the customers and give a discount to their specific target market because they are the ones keeping the business going. -
On Sundays, there will be a new specialty drink that people can try a sample of at their local grocery stores, and it will be the specialty drink for the week coming up. Since a lot of people do grocery shopping on Sundays, this will be a perfect time for people to try it, and if they like it, they know they have a whole week to get it at the coffee shop.