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Beginning even in these early times, marketing played a huge role in how goods made their way from place to place and person to person. Market towns, word of mouth, and trade routes all played a part in how goods and services traveled the world. (Pinckney Harmon, 2020) -
This era truly began marketing as we know it, and its cornerstone was mass production. Companies thought processes were: “If we make it, they buy it.” Goods were made cheaply in order to pass those savings on to the customer. This era began the Industrial Revolution. (Full Scale, 2024) -
Piggybacking off of the Production Era, was the sales era. Goods were heavily pushed onto the consumer, and door to door sales were all the rage. Selling to consumers directly in their homes ensured the salesman couldn’t be turned away as easily. Radio and television ads were also increasing in this time. Print ads were also much more “wordy” than we see today. (Full Scale, 2024) -
This was when the shift towards customer specifics wants and needs began to change in the minds of the companies. It was due to this that the marketing concept and orientation was born. Companies wanted to make specific products for each group of customers. (Full Scale, 2024) -
Beginning in the 1970’s, societal marketing was born. Companies began to strategize how best to support the well being of their customers and their surroundings. Pollution became a hot button issue, and making higher quality products for the average consumer. This also created a better image for the company as a whole. (Full Scale, 2024) -
With the technology boom in the 1990’s, so changed not only the world but marketing and its entire approach as well. The digital revolution created a way for companies to reach a wider variety of customers in a much shorter span of time. It can also be geared specifically to their target audience, thus nearly guaranteeing a sale. (Full Scale, 2024) -
Beginning in the early 2000’s, social media began to take hold as a way for companies to advertise directly to their customer base and therefore their target audience. Between sites like Facebook, MySpace, Twitter and Instagram, social media was a huge impact on marketing as a whole. (Full Scale, 2024) -
Beginning approximately around 2020, AI became more and more prevalent in the marketing world, and more accessible to the average consumer.
While AI has been around long before 2020, it is only in recent years that we’ve seen an uptick in usage. From everything to creating content to AI salespeople, AI is redefining marketing. (Payani, 2023)