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Florida coaches meet with University physicians to discuss the weight and energy loss in players
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Florida University physicians discover lack of electrolytes and carbohydrates were causing negitive effects in players. Sodium, sugar and lime juice were the main ingredients in the original Gatorade.
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The Florida Gators finish the season 9-2 with their first ever Orange Bowl victory in school history. Only 1 season after begining the use Gatorade
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Stokely-Van Camp aquires the rights to the brand and soon after gets it marketed and in stores.
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Gatorade makes its first pro debute with the 1969 Kansas City Chiefs. They used it the entire season finishing with a Super Bowl title.
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Lemon Lime (green) is the first modern Gatorade created.
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Gatorade rolls out its 2nd flavor, Orange. This is speculated to be because of the 1966 Florida Orange Bowl victory.
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The first Gatorade logo rolls out featuring the iconic lighting bolt.
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Quaker aquires Gatorade in a $220 million deal.
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Gatorade strikes deals with many popular sports leagues. Becomes offical sports drink of NBA, AVP, PGA, MLB, MLS. Remains in most of these leagues to this day
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Gatorade unvails another long standing flavor following being acquired by Quaker
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Gatorade becomes an international company with the expansion of products into Canada
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Gatorade creates the program to reconize highschool athletes for Athletics, Acedemics, and Character. Each year a winner in each sport in each state is announced.
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The Gatorade Sports and Science Institute (GSSI) is formed to further development on the effectiveness of Gatorade
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The New York Giants dump Gatorade on their head coach following every win in their 17-2 super bowl season.
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Following the Superbowl, President Ronald Regan greets the players at the white house
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NBA star Micheal Jordan becomes the first athlete endorsed by the company
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Following the endorsment of Micheal Jordan, Gatorade capitializes majorly on the popular ad be like Mike.
https://www.youtube.com/watch?v=b0AGiq9j_Ak -
Expanding its product line Gatorade introduces its waterbottles.
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Proformance line of energy drink, bar and nutrition shakes released
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Pepsi Co buys Gatorade's parent company, Quaker, in a $13 Billion deal
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People beguin to place money bets on what color the winning team will dump on their coach.
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NASCAR finds drivers are effected by dehydration and other similar issues. Gatorade's GSSI partners with NASCAR to create the GIDS (Gatorade In car Drinking System). A system capable of delivering Gatorade to drivers whie withstanding 130 degree tempatures.
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America's most drank Gatorade flavor is released
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Gatorade enhances their formula, adding more sodium and 4 new electrolytes.
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In 2000 Pepsi Co crated Propel Fitness Water. Six years later its rebranded under the Gatorade name to focus more on athletics.
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Gatorade launches G2 a low sugar version with the same flavors.
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Gatorade changes its 1970's logo for a fresh new more modern look.
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Gatorade becomes the main sponsor of the NBA's D-league. Is Renamed to G-League.
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Gatorade is an absolute giant. The company is valued at about $5.5 Billion, outperforming all of its competition by huge margins. The dominance of Gatorade appears to be going nowhere anytime soon.
