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At the University of Florida, Dr. Robert Cade and Dr. Dana Shires create Gatorade for the university’s football team, the Gators.
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The Gaters begin to officially drink Gatorade. They beat Georgia Tech for their first Orange Bowl title. The Tech coach is asked why his team lost: “We didn’t have Gatorade. That made the difference.”
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Fruit Punch Gatorade debuts.
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Gatorade Light debuts but fails because athletes and non-athletes alike want the real thing.
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Frost Glacier Freeze, Frost Riptide Rush, and Frost Alpine Snow debut.
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The Gatorade Energy Bar debuts, with the following flavors: Berry, Chocolate, Chocolate Chip, Peanut Butter, and Peanut Butter & Chocolate Chip.
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Gatorade introduces Propel, a “fitness water”.
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Cool Blue, Extremo Tropical Intenso, Extremo Citrico Vibrante, Extremo Mango Electrico, Watermelon Ice, Berry Citrus, and Fierce Strawberry Gatorade flavors debut.
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Gatorade releases the G-Series with Prime, Perform, and Recover
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Gatorade stops using high fructose corn syrup and switches back to a sucrose-dextrose mixture, which they used before they switched to high fructose corn syrup in the 1990s.
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The Gatorade Energy gummies made their debut
