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Start
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains -
Experiment
He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca‑Cola” as well as designing the trademarked, distinct script, still used today. -
marketing efforts
The first marketing efforts in Coca‑Cola history were executed through coupons promoting free samples of the beverage. Considered an innovative tactic back , couponing was followed by newspaper advertising and the distribution of promotional items bearing the Coca‑Cola script to participating pharmacies. -
sell parts of their business
Prior to his death, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler. Under Mr. Candler’s leadership, distribution of Coca‑Cola expanded to soda fountains beyond Atlanta -
growing demand
impressed by the growing demand for Coca‑Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca‑Cola in bottles. Large scale bottling was made possible just five years later, -
worldwide bottling system
three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca‑Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca‑Cola worldwide bottling system. -
standard and distinctive bottle
Among the biggest challenges for early bottlers, were imitations of the beverage by competitors coupled with a lack of packaging consistency among the 1,000 bottling plants at the time. The bottlers agreed that a distinctive beverage needed a standard and distinctive bottle, the bottlers approved the unique contour bottle. -
The Pause That Refreshes
Did you know? One of the most famous advertising slogans in Coca‑Cola history “The Pause That Refreshes” first appeared in the Saturday Evening Post The theme of pausing with Coca‑Cola refreshment is still echoed in today’s marketing. -
Fast forward
Fast forward to the when Coca‑Cola’s advertising started to reflect a brand connected with fun, friends and good times. -
recognition
The new Coca‑Cola bottle was so distinctive it could be recognized in the dark and it effectively set the brand apart from competition. The contoured Coca‑Cola bottle was trademarked in 1977 -
Share a Smile
Many fondly remember the Hilltop Singers performing “I’d Like to Buy the World a Coke”,“Have a Coke and a Smile” commercial featuring a young fan giving Pittsburgh Steeler, “Mean Joe Greene”, a refreshing bottle of Coca‑Cola. -
EVOLUTION OF THE COCA-COLA BOTTLE
The featured such memorable slogans as “Coke is It!”, “Catch the Wave” and “Can’t Beat the Feeling”. -
Always Coca‑Cola
Coca‑Cola experimented with computer animation, and the popular “Always Coca‑Cola” campaign was launched in a series of ads featuring animated polar bears. Each animated ad in the “Always Coca‑Cola” series took 12 weeks to produce from beginning to end. The bears were, and still are, a huge hit with consumers because of their embodiment of characteristics like innocence, mischief and fun. A favorite feature at the World of Coca‑Cola is the ability to have your photo taken with the belo -
Open Happiness
the “Open Happiness” campaign was unveiled globally. The central message of “Open Happiness” is an invitation to billions around the world to pause, refresh with a Coca‑Cola, and continue to enjoy one of life’s simple pleasures. The “Open Happiness” message was seen in stores, on billboards, in TV spots and printed advertising along with digital and music components — including a single featuring Janelle Monae covering the 1980 song -
Communication Initiative
“Are You Getting Enough Happiness?” The happiness theme continued with “Open the Games. Open Happiness” featured during the Winter Olympic Games in Vancouver, followed by a social media extension, “Expedition 206″ — an initiative whereby three happiness ambassadors travel to 206 countries in 365 days with one mission: determining what makes people happy. The inspirational year-long journey is being recorded and communicated via blog posts, tweets, videos and pictures. -
Open Happiness
Over the years, the Coca‑Cola bottle has been inspiration for artists across the globe — a sampling of which can be viewed at the World of Coca‑Cola in Atlanta. -
Coca Cola
Experts have long believed in the connection between happiness and wellness, and Coca‑Cola is proud to have played a part in happy occasions around the globe.
