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Snapchat expansion of "Memories"
Thomas Smith . A major recent event that happened in the world of social media in opinion has to be the expansion of memory feature added to the Snapchat app. Snapchat has been moving away from that core “disappearing content” ethos for some time, but the addition of memory feature makes that shift complete. This new feature expands Snapchat beyond its roots and gives the platform a whole new level of performance it essentially enables users to replace the camera roll with the Snapchat.