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Apple Computer Inc. is incorporated by Steve Jobs, Steve Wozniak and Ron Wayne
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Steve Wozniak and Steve Jobs show the early Apple I board at the Homebrew Computer Club
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Steve and Woz start assembling Apple I computers and sell them.
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Steve Jobs and Woz show off the Apple I at the Personal Computing Festival in Atlantic City.
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Former Intel executive turned business angel Mike Markkula invests in Apple and hires former colleague Mike Scott as CEO. Woz is forced to leave HP to join Apple full time
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Apple makes a huge sensation at the West Coast Computer Faire with a prototype Apple II
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The Apple II becomes the first mass-market personal computer, with impressive sales around the US. Apple becomes a symbol of the personal computing revolution
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At Apple, work starts on the Apple III and the Lisa, while Jef Raskin begins The Book of Macintosh
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Sales of Apple II skyrocket after pioneer spreadsheet software Visicalc is introduced
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Steve Jobs is shown the first working graphical user interface at Xerox PARC
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Jef Raskin’s Macintosh project is green-lighted. Lisa evolves into a GUI-computer, in part because of Steve Jobs' demands
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Apple launches the Apple III, which will prove a disastrous flop
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Apple goes public, increasing Steve Jobs' net worth
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Jef Raskin is forced out of his Macintosh project as Steve Jobs takes over
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Black Wednesday: 50 Apple employees laid off by CEO Mike Scott without notice. The board asks him to leave shortly afterwards. Mike Markkula becomes interim CEO
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IBM launches the IBM PC, the biggest threat to Apple's future yet
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Launch of the Lisa computer. The Lisa team later merges with the Mac team under Steve Jobs's leadership
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PepsiCo CEO John Sculley becomes Apple's CEO after having been wooed by Steve Jobs for several months
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Macintosh is launched in great fanfare at Apple’s annual shareholder meeting
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Palace coup: Apple's board sides with John Sculley and strips Steve off all executive duties
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Alan Kay first introduces the Pixar team to Steve Jobs
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Steve Jobs resigns from Apple and starts NeXT with five other refugees from Apple. Apple announces it will sue NeXT
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Gil Amelio is ousted by the Apple Board of directors after a disastrous quarter. Steve Jobs is named interim CEO in his place and installs his NeXT executive team at the top of Apple
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Steve Jobs introduces Apple's new board of directors and a truce with Microsoft at Macworld Boston
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Apple starts its 'Think Different' campaign to restore its damaged brand image.
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At Macworld San Francisco, Steve Jobs announces that Apple is profitable again.
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6 May 1998 Steve Jobs introduces Apple's revolutionary iMac at the Flint Center auditorium in Cupertino
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Steve Jobs introduces the new Power Mac G3 and the color iMacs at Macworld San Francisco
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The original iBook is unveiled at Macworld New York with the tagline iMac to go.
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Introduction of the iMac DVs and of iMovie, the first of Apple's first Digital Hub app
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At Macworld San Francisco, Steve Jobs drops the 'interim' in his title and officially becomes Apple’s CEO. He also demoes Mac OS X's revolutionary Aqua interface to a bewildered audience
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The Power Mac G4 Cube is unveiled at Macworld NY.
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Steve Jobs unveils Apple’s Digital Hub Strategy at Macworld
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After four years of hard work, Mac OS X 10.0, the new incarnation of NeXTSTEP, ships
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Steve Jobs unveils iPod at a small media event on the company's campus.
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Steve unveils the iMac G4 and the fourth iApp, iPhoto, at Macworld San Francisco
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Steve Jobs introduces the first Windows-compatible iPods at Macworld NY
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Apple starts its popular 'Switch' campaign with ads picturing PC users that switched to the Mac
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Aple opens the revolutionary online iTunes Music Store in the US.
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Steve Jobs unveils the Power Mac G5, the world’s fastest computer, at WWDC
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Steve Jobs introduces iTunes for Windows
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Steve unveils the iPod mini and the iLife suite at Macworld.
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At Macworld San Francisco, Steve Jobs unveils Apple's productivity suite iWork, the new Mac mini, and the iPod shuffle, the cheapest iPod ever at $49
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Mac OS X 10.4 Tiger is released.
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Steve Jobs announces that Apple is going to switch away from Motorola's and IBM's PowerPC architectures, and use Intel processors in its future Macs instead.
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Steve introduces the Motorola ROCKR, an iTunes-compatible cell phone, and the iPod nano
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Steve Jobs unveils the first two Intel Macs at Macworld, the iMac and the new MacBook Pro
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Apple releases its first living-room product, the iPod hi-fi
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Steve Jobs announces Apple’s intention to erect a second campus in Cupertino
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Apple opens its first Retail Stores in Tysons Corner, Virginia and Glendale, California
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Apple starts its famous 'Mac vs PC' campaign
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Apple completes the transition of its entire product line to the Intel platform with the new Mac Pro
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Steve Jobs introduces iPhone and its revolutionary touch-screen interface. He also introduces Apple TV and announces the company's name change from Apple Computer Inc. to Apple Inc.
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iPhone is released in the US
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At Macworld 2008, Steve Jobs introduces MacBook Air
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Apple announces it will open the iPhone platform to outside developers with the App Store.
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Steve Jobs unveil the iPhone 3G
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Apple starts its popular 'There's an app for that' campaign
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Google CEO Eric Schmidt leaves Apple's board because of conflicting interests due to Android
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Apple releases Mac OS X 10.6 Snow Leopard
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Steve Jobs introduce new iPods at the 'It's Only Rock'N'Roll' event
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Steve Jobs unveils iPad, 'the biggest thing Apple's ever done'.
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One month after the release of the new iPhone 4
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Steve Jobs takes the stage to unveil the new iPad 2
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Steve Jobs unveils Apple's cloud offering, iCloud
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Steve Jobs appears at the Cupertino City Council to unveil Apple's plans for its new 'Spaceship' campus.
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Steve Jobs resigns as CEO of Apple, Tim Cook becomes Apple CEO
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Steve Jobs dies
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Apple acquired a company called PrimeSense.