Apple Computer Inc. is incorporated by Steve Jobs, Steve Wozniak and Ron Wayne
Steve Wozniak and Steve Jobs show the early Apple I board at the Homebrew Computer Club
Steve and Woz start assembling Apple I computers and sell them.
Steve Jobs and Woz show off the Apple I at the Personal Computing Festival in Atlantic City.
Former Intel executive turned business angel Mike Markkula invests in Apple and hires former colleague Mike Scott as CEO. Woz is forced to leave HP to join Apple full time
Apple makes a huge sensation at the West Coast Computer Faire with a prototype Apple II
The Apple II becomes the first mass-market personal computer, with impressive sales around the US. Apple becomes a symbol of the personal computing revolution
At Apple, work starts on the Apple III and the Lisa, while Jef Raskin begins The Book of Macintosh
Sales of Apple II skyrocket after pioneer spreadsheet software Visicalc is introduced
Steve Jobs is shown the first working graphical user interface at Xerox PARC
Jef Raskin’s Macintosh project is green-lighted. Lisa evolves into a GUI-computer, in part because of Steve Jobs' demands
Apple launches the Apple III, which will prove a disastrous flop
Apple goes public, increasing Steve Jobs' net worth
Jef Raskin is forced out of his Macintosh project as Steve Jobs takes over
Black Wednesday: 50 Apple employees laid off by CEO Mike Scott without notice. The board asks him to leave shortly afterwards. Mike Markkula becomes interim CEO
IBM launches the IBM PC, the biggest threat to Apple's future yet
Launch of the Lisa computer. The Lisa team later merges with the Mac team under Steve Jobs's leadership
PepsiCo CEO John Sculley becomes Apple's CEO after having been wooed by Steve Jobs for several months
Macintosh is launched in great fanfare at Apple’s annual shareholder meeting
Palace coup: Apple's board sides with John Sculley and strips Steve off all executive duties
Alan Kay first introduces the Pixar team to Steve Jobs
Steve Jobs resigns from Apple and starts NeXT with five other refugees from Apple. Apple announces it will sue NeXT
Gil Amelio is ousted by the Apple Board of directors after a disastrous quarter. Steve Jobs is named interim CEO in his place and installs his NeXT executive team at the top of Apple
Steve Jobs introduces Apple's new board of directors and a truce with Microsoft at Macworld Boston
Apple starts its 'Think Different' campaign to restore its damaged brand image.
At Macworld San Francisco, Steve Jobs announces that Apple is profitable again.
6 May 1998 Steve Jobs introduces Apple's revolutionary iMac at the Flint Center auditorium in Cupertino
Steve Jobs introduces the new Power Mac G3 and the color iMacs at Macworld San Francisco
The original iBook is unveiled at Macworld New York with the tagline iMac to go.
Introduction of the iMac DVs and of iMovie, the first of Apple's first Digital Hub app
At Macworld San Francisco, Steve Jobs drops the 'interim' in his title and officially becomes Apple’s CEO. He also demoes Mac OS X's revolutionary Aqua interface to a bewildered audience
The Power Mac G4 Cube is unveiled at Macworld NY.
Steve Jobs unveils Apple’s Digital Hub Strategy at Macworld
After four years of hard work, Mac OS X 10.0, the new incarnation of NeXTSTEP, ships
Steve Jobs unveils iPod at a small media event on the company's campus.
Steve unveils the iMac G4 and the fourth iApp, iPhoto, at Macworld San Francisco
Steve Jobs introduces the first Windows-compatible iPods at Macworld NY
Apple starts its popular 'Switch' campaign with ads picturing PC users that switched to the Mac
Aple opens the revolutionary online iTunes Music Store in the US.
Steve Jobs unveils the Power Mac G5, the world’s fastest computer, at WWDC
Steve Jobs introduces iTunes for Windows
Steve unveils the iPod mini and the iLife suite at Macworld.
At Macworld San Francisco, Steve Jobs unveils Apple's productivity suite iWork, the new Mac mini, and the iPod shuffle, the cheapest iPod ever at $49
Mac OS X 10.4 Tiger is released.
Steve Jobs announces that Apple is going to switch away from Motorola's and IBM's PowerPC architectures, and use Intel processors in its future Macs instead.
Steve introduces the Motorola ROCKR, an iTunes-compatible cell phone, and the iPod nano
Steve Jobs unveils the first two Intel Macs at Macworld, the iMac and the new MacBook Pro
Apple releases its first living-room product, the iPod hi-fi
Steve Jobs announces Apple’s intention to erect a second campus in Cupertino
Apple opens its first Retail Stores in Tysons Corner, Virginia and Glendale, California
Apple starts its famous 'Mac vs PC' campaign
Apple completes the transition of its entire product line to the Intel platform with the new Mac Pro
Steve Jobs introduces iPhone and its revolutionary touch-screen interface. He also introduces Apple TV and announces the company's name change from Apple Computer Inc. to Apple Inc.
iPhone is released in the US
At Macworld 2008, Steve Jobs introduces MacBook Air
Apple announces it will open the iPhone platform to outside developers with the App Store.
Steve Jobs unveil the iPhone 3G
Apple starts its popular 'There's an app for that' campaign
Google CEO Eric Schmidt leaves Apple's board because of conflicting interests due to Android
Apple releases Mac OS X 10.6 Snow Leopard
Steve Jobs introduce new iPods at the 'It's Only Rock'N'Roll' event
Steve Jobs unveils iPad, 'the biggest thing Apple's ever done'.
One month after the release of the new iPhone 4
Steve Jobs takes the stage to unveil the new iPad 2
Steve Jobs unveils Apple's cloud offering, iCloud
Steve Jobs appears at the Cupertino City Council to unveil Apple's plans for its new 'Spaceship' campus.
Steve Jobs resigns as CEO of Apple, Tim Cook becomes Apple CEO
