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Burbn was originally a location-based iPhone app which let users check in at particular locations, make plans for future check-ins, earn points for hanging out with friends, and most importantly, post pictures of the meet-ups.
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Burbn closed out a $500,000 seed round with Steve Anderson from Baseline Ventures.
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Mike Krueger is the co-creator of Instagram. Systrom invited Krueger for a breakfast and convinced him to quit his job at Meebo to found a new tech company. They cut the unused features and simplified the app for smartphones to a social network for sharing photos. Instagram is about to be born.
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Instagram is released to the public! Systrom and Krieger gave the new app to their friends (such as Twitter's Dorsey) to test - they began posting photos to social networks and buzz began to build.
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Only one week after its launch, Instagram has over 100,000 users; proving its effectiveness.
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Hashtags are introduced to make it easier for people to share their lives through photos. You can search by hashtag, so if you want to to know what's going on at Creamfields festival, just search #creamfields. This feature allowed for users to interact with people they usually wouldn't have found.
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Up until this point, Instagram has raised $7 million from various different investors including: Jack Dorsey (CEO of Twitter), Chris Sacca (American venture investor), Adam D'Angelo (CEO of Quora) and Benchmark Capital. Instagram is valued at approx. $25 million.
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A major new version of Instagram is released, featuring Live Filters (4 new filters included), New Camera UI and a faster engine. A new icon is introduced as well as updated interface design along with the new features.
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Instagram launch the Weekend Hashtag Project which is an ongoing series featuring designated themes & hashtags chosen by the Community Team at Instagram. Every Friday the weekend project is announced and on Monday Instagram showcases some of their favorite submissions from the project.
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The popular photo app is downloaded over 1 million times in the first day of availability.
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In a surprise move, Facebook CEO Mark Zuckerberg decides to spend $1 billion on an app that had zero revenue and 13 employees. There were considerable doubts and questions asked of him at the time, but now it is recognised as one of the smartest moves that Zuckerberg ever made.
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Instagram re-designed its photo pages and website so that their photos are viewable on the Web (and computers and laptops).
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The new update features the new "Willow" Filter and improved camera.
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Instagram updated the terms & service agreement giving itself the right from January 16, 2013 to sell users photos to third parties with no notification or compensation.
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The new update brings in 25 languages, satisfying Instagram's international demand.
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This allows users to tag people in photos and allows people to accept or reject their tags. If accepted the photos appeared in a separate feed.
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Users can now post videos!
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The 4.1 update added the ability to import videos from your library and trim them down. The app lets you move its square crop section around.
The automatic straightening tool is introduced, which helps to straighten photos that are taken. -
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Instagram introduces sponsored post advertising in the U.S.
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Direct messaging is introduced. Direct is a feature that allows users to message anyone directly in the app, effectively competing against other messaging services.
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Instagram releases 10 individual adjustment tools including: Crop and Straighten, Brightness, Contrast, Warmth (white balance), Saturation, Highlights, Shadows, Vignette and Sharpen.
Each tool includes a slider interface to adjust the strength of the adjustment. -
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Instagram's advertising not only goes global but increases in its power, prompting users to install apps, link to a retailer's site to purchase products and sign up to email newsletters.
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The new function, Boomerang, allows the person to shoot a burst of five, one-second photos that is transformed into a silent video that plays and reverses in a loop.
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Instagram changes its feed from being organised chronologically to algorithmically.
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Allows users to share as much as they want throughout the day by posting photos and videos that disappear after 24 hours and that don't appear on their profile or their feed.
Users will see people that they follow in a bar at the top of their feed.
Instagram Stories have taken over Snapchat stories in popularity. -
The new feature allows users to broadcast events live on Instagram, for max one hour. The Live videos are not saved, disappearing once the user is done broadcasting.
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Another new feature is added to Instagram's arsenal, allowing users to add multiple photos to one post. Viewers can swipe left to view the multiple photos.
