-
Enabled users to exchange messages and files on early computer networks, introducing online community communication.
-
SixDegrees.com became the first recognizable social networking site where users could create profiles, make friend lists, and connect, establishing early social networking principles.
-
Friendster introduced social networking with status updates and emphasized connections of friends-of-friends, influencing future platforms’ designs.
-
MySpace popularized highly customizable profiles integrated with music, becoming the dominant social network in the mid-2000s.
-
Originally for Harvard students, Facebook quickly expanded and popularized the News Feed, becoming the world’s leading social network.
-
YouTube revolutionized video sharing online, allowing users to upload, view, and share videos, creating a new culture of digital content.
-
Centralized updates in a scrollable feed, transforming how users consumed and interacted with content.
-
Twitter introduced short, real-time posts ("tweets"), reshaping news dissemination and public communication.
-
Marked a milestone in political communication by mobilizing voters through social platforms.
-
Hashtags allowed users to tag content by topic, improving content discovery and community engagement.
-
Instagram made photo-sharing with artistic filters mainstream, sparking influencer culture and mobile visual storytelling.
-
Social media became a critical tool for organizing protests and spreading awareness globally, highlighting digital activism’s power.
-
Snapchat popularized ephemeral content and introduced Stories, changing how people shared everyday moments online.
-
Introduced temporary posts that disappear after 24 hours, encouraging more spontaneous sharing.
-
Demonstrated social media’s ability to spread charitable causes quickly and engage global audiences.
-
TikTok combined short-form video and powerful algorithms to create a highly engaging platform for young creators worldwide.
-
Real-time video broadcasting expanded ways users and brands could interact with audiences immediately.
-
This major ownership change has had notable impacts on social media governance and public discourse.
-
Threads offered a new text-based social platform tied to Instagram accounts, attracting users seeking alternatives to traditional microblogging.