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1 BCE
Social Media Journey
The impact of communication from the beginning of learning to speak to present day social media platforms -
Period: to
Early Technology
PC's for home use became popular in the late 70's - early 80's about the same time homes added a microwave oven. By 1997 over 90% of homes had a microwave. -
IBM
Microsoft's first MS-DOS system -
World Wide Web (www)
The world wide web (www) was invented in 1989 -
Social Networking Beginnings
Six degrees was the first true social media platform and beginning of social networking along with Friendster ('02) and Myspace ('03) that allowed users to create profiles, connect with friends, share and update information -- leading to many more presently -
Dotcom's
A surge in hype and investment in internet companies due to rapid growth of internet and widespread of the world wide web. This caused a sudden rise in value of startups on the stock market and eventually it crashing in early 2000 -
LinkedIn
Business and employment-focused for career management -
Facebook
Created by Harvard University student, Mark Zuckerberg to connect students with each other -
Reddit
Network of communities where people can join according to interests, hobbies, and passions -
Twitter (X)
Social networking service and trusted global digital town square to post content for the world to see and join in public conversations. Now known as X -
Apple
Invention of first iPhone offering full internet service -
Google
Android smartphone released soon after the iPhone -
What's App
Free, secure, simple, and reliable calling, messaging and sharing files service to stay in touch with friends and family -
Siri
A game changer from Google and the use of speech recognition. Later joined by Amazon's Alexa. These have become a part of making our lives easier from computers and smartphones to smart homes, smart watches, cars, and video games. Working out problems as they arise keeps us in continuous movement forward. For example, studies that showed hands free technology in cars can cause more cognitive distractions -- eventually reduced by self-driving cars. -
Pinterest
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Snap chat
Current users are under 25 years old (75%) -
Facebook is the Most Popular Social Media Platform
By 2012, early platforms including Myspace and Friendster had no part in the playing field. By shifting what was offered to users and continuing to add features that included photo and video sharing, content creation, and real-time posting and updates -- Facebook is currently the most popular platform with billions of users. 2/3 of all internet users across the world have a Facebook account -
Cambridge Analytica Scandal
A company whistle-blower quit in 2014 and told of privacy breaches where political firms obtained personal data from over 80 million Facebook users without consent. This prompted major changes to Facebook privacy policies and practices -
Current Popularity Statistics
Facebook is followed in popularity by YouTube ('05), Instagram ('10), WeChat, Tumblr, and TikTok ('16). At one point TikTok reported 20 million new users per month. Across the globe it is believed that 90% of people use online social media platforms causing concern for college students https://doi.org/10.1016/j.chb.2018.04.041