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Period: to
Media era: "microelectronics revolution"
Webster (2009, p. 2606) gives James Martin and Christopher Evans as two people who helped bring naysaying attention to this "revolution". During the 80s Nicholas Negroponte predicted the switch from wires to fiber optics, which he called becoming "unwired" and which George Gilder later called "Negroponte switch". -
*The Microelectronics revolution* is published
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"Flexible specialization"
Sabel and Piore publish The Second Industrial Divide: Possibilities for Prosperity promoting this pro-tech idea. -
Period: to
Media era: the "information superhighway"
The new incarnation of cautionary media against the rise of IT, represented by MIT researcher Nicholas Negroponte. -
Nicholas Negroponte starts writing for Wired
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Being Digital is released
Selected excerpts from Nicholas Negroponte's book. -
Schumpeter publishes Capitalism, Socialism and Democracy
"Economists are at long last emerging from the stage in which price competition was all they saw …. It is not that kind of competition which counts but the competition from the new commodity, the new technology, the new source of supply, the new type of organization … which strikes not at … the profits … of the existing firms but at their foundations and their very lives." * Capitalism, Socialism and Democracy*, p. 85