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COVID
COVID shuts down the world forcing everyone indoors and on their phones -
TikTok takes over
Everyone at home is taken over by TikTok, a new platform that allows content creators to make short videos -
Facebook rebrands as META
Shift toward the metaverse and increased interest in virtual reality (VR) and augmented reality (AR) -
Elon Musk Acquires Twitter (now X)
Major changes to the platform, including verification changes and content moderation debates -
AI Becomes Relevant
Google and Microsoft launched AI-powered search (Bard, Bing AI), and social media platforms integrate AI content generation -
Generative AI & Content Creation
Explosion of AI-generated content, changing the landscape of digital media