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Newberry opened the bookstore to publish and sell books to children who who previously only had access to chapbooks, battledores, and hornbooks.
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Alice's Adventures in Wonderland was written to nurture children's imagination and encourage pleasure within reading.
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The demand for quantity of books and the types of books increased, as more children became literate.
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Young adult literature for children was growing increasingly popular, creating a renaissance for the genre.
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Because of the lack of diversity in picture books, Rohmer wanted to publish picture books that reflected diversity in cultural experiences and backgrounds.
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The establishment of this award was marked by the revival of adolescent literature.