The Evolution of Marketing

By dylanbrown19
  • The Trade Era - The Silk Road
    1400 BCE

    The Trade Era - The Silk Road

    The Silk Road was a network of trade routes that connected China, Central Asia, the Middle East and Europe from 130 BCE to the 1400s. This road was 4,000 miles long, crossing multiple different domains. It was one of the first global trade networks ever created.
  • The Production Era - The Industrial Revolution

    The Production Era - The Industrial Revolution

    The Industrial Revolution took place in the late 1800s. This time in the marketing evolution was when factories and new machinery were powered by steam, then later by electricity. This allowed massive amounts of consumer products like steel to be sold at a large scale, like never before.
  • The Production Era - Henry Fords Assembly Line

    The Production Era - Henry Fords Assembly Line

    During the production era, Henry Ford introduced the moving assembly line for automobile production. This had a major impact on the cost of cars, reducing the price, making them more affordable to families. Moving assembly lines produced many automobile vehicles at a fast rate to increase production across the country.
  • The Sales Era - Sales Team / Door to Door Salesmanship

    The Sales Era - Sales Team / Door to Door Salesmanship

    In the 1920-1930s, companies relied heavily on their sales teams to get their company's name out there and persuade customers. One way sales teams would aggressively persuade customers would be by going door to door to people's homes. They would use tactics like persuasion, slogans and emotional appeal to push their products to consumers.
  • The Market Era - Television

    The Market Era - Television

    In the 1950-1970s TV became a huge way for companies to sell their products to individuals' homes. Brands like Coca-Cola, McDonald's, and Nike built strong consumer loyalty through catchy adds and slogans.
  • Marketing Era - Targeting

    Marketing Era - Targeting

    In the 1970-1980s, marketing companies started to target specific audiences. Instead of marketing to everyone, companies began dividing consumers into specific groups and interests. These specific groups could depend on the individual's lifestyle.
  • The Relationship Era. - Customer Relationship

    The Relationship Era. - Customer Relationship

    In the 1990s, companies started to personalize communication to the individual's needs. This allowed companies to personalize communication, reward consumer loyalty, and develop long-term relationships.
  • The Societal and Digital Marketing Era - Data Driven

    The Societal and Digital Marketing Era - Data Driven

    Starting in the early 2000s to today day and age, technology has taken a huge step in data collection. Gathering information has never been faster from customer behavior, like website visits and purchases, as well as social media activity. Personized marketing ties into this because, based on what you look up and purchase, you can get tailored experiences. Examples like Amazon can suggest products, and well as Spotify can recommend music weekly.